Frederic R. Hopp

Morality in Media, Society, and Brains


I am Assistant Professor for Political Communication at the University of Amsterdam’s School of Communication Research. My research examines how morality permeates human communication, is represented in the brain, and motivates action. I study these relationships using a combination of natural language processing, machine learning, and functional neuroimaging.

In previous work, I examined the role of cognitive and perceptual load on multimedia processing, assessed the impact of entertainment experiences on processing political messages, studied the effects of cyber-ostracism in social media environments, and explored the motivational correlates of permanent online connectedness.

My work has been published in scientific journals including Journal of Communication, Behavior Research Methods, Computers in Human Behavior, Communication Methods and Measures, Computational Communication Research, and Mass Communication and Society. I hold a Bachelor of Arts in Media Psychology with a minor in Political Science from the University of Mannheim and completed my M.A./PH.D. training at the Department of Communication at UCSB, where I worked as a data scientist at UCSB’s Media Neuroscience Lab (PI: Rene Weber, PhD, MD),