Frederic R. Hopp

I study how morality permeates human communication
and motivates behavior


I am a Doctoral Candidate in the Department of Communication at UCSB, senior data scientist at UCSB’s Media Neuroscience Lab (PI: Rene Weber, PhD, MD), and an associate of the NSF IGERT Network Science Program. My research integrates natural language processing and computational modeling with traditional social scientific and neuroscientific methodologies to examine how moral information permeates human narratives and motivates actions.

In previous research, I examined the role of cognitive and perceptual load on multimedia processing, assessed the role of entertainment experiences for processing political messages, studied the effects of cyber-ostracism in social media environments, and explored the motivational correlates of permanent online connectedness.

My work has been published in scientific journals including Journal of Communication, Behavior Research Methods, Computers in Human Behavior, Communication Methods and Measures, Computational Communication Research, and Mass Communication and Society. I hold a Bachelor of Arts in Media Psychology with a minor in Political Science from the University of Mannheim and a Master of Arts in Communication from the University of California, Santa Barbara.